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Web push notification is probably the marketing communication channels that is certainly finding quite a bit of popularity among marketers. It is a tactic that marketers are choosing to engage and retarget their users with constant communication about the services they prefer to receive notifications from. However, can you all the benefits of having push notification advertising network in your website? The following is a compilation for these advantages of using browser push for your business. Benefits of Web Push Notifications 1. Subscribing is easy: When people arrived at your website these are looking to buy some product or avail some services, and they are usually on the go to get it over and done with. So, if these are first-time visitors, asking these to fill up a lengthy form to sign up can become a deterrent for their interests. In the end, they're not in your website for replenishing multiple fields of knowledge or to subscribe through email confirmation. Web push notifications in such cases can save you along with your users a lot of time by asking these to subscribe with only a click. The objective of web push notifications is simple too, because they ask if the users would like to get notifications that agreeing or denying does the secret. Once you have the visitors subscribe to your website, you'll be able to send them the push notifications because you can wish. 2. Protect your user’s privacy: Web push notification protects your users’ privacy when they enroll in it. This is mainly completed in two ways. First, when you ask on your users’ consent, you don’t need these to fill up any kind with their private information. Thus, different aspects of their privacy concerns remain undisclosed, shielded from data pirates and hackers. Secondly, when a user allows a web push, he/she is providing her consent willingly according to his/her decision on the accepted domain only. Hence, there are no email confirmations, no third-party interference, or unwanted messages off their domains. 3. Higher Click-Through rate: Web push notifications were created with highly relevant messages, in conjunction with high-definition images with the products you would like to display. Therefore, the notifications improve the purchase intent among a gamers. Moreover, you'll be able to customize your push notifications with multiple products using carousal notifications, increase user attention through product labels, and still provide accurate & relevant information through real-time segmentation. All these features add on to the overall clickthrough rates of your respective web push messages. Web push has an additional though. Since these messages are relayed even when the users are not on your own website and are only while using the browser to surf other sites, it might be displayed because you send it without opening any external applications. These notifications are displayed across devices and you also don’t need to differentiate from a mobile tool and desktop while sending it. The added reach and visibility help you to ramp up the clickthrough rates and help your users visit your web site or app more often. 4. Quality subscriptions: When users fill-up the form available on the website, they may sometime provide incorrect details about themselves, especially if these are not enthusiastic about hearing about marketing through newsletters, or email communications. Therefore, it may add up to build a repository of junk user identifiers, which could make your targeting tougher. However, whenever you use a web push, you don't have for the users to provide any personal information. Besides, since you are providing their consent for receiving notifications willingly, the intent becomes much clearer. Consequently, it lets you reach out to these users without notice with your marketing communications with relevant messages in accordance with your segmentation parameters. 5. Scheduling and delivering: Web push notifications are short messages. These contain a compelling headline, product information, product image, along with a CTA to redirect a persons to the intended webpages. Crafting and designing these would take a lot less time than the usual newsletter or marketing email, which requires you to definitely include multiple headers and subheaders, illustrations, and even more. If you choose to keep the marketing communication short, you need to leverage texts, however, you cannot include any image in the products. Web push notifications solve the issue efficiently as it is short, but contain attention-grabbing graphics and images, along with a short message Since you can automate the schedule and deliver these messages employing an efficient marketing platform, buying intent becomes enhanced within your users. 6. Instant reach You can schedule your push messages to succeed in your users based on their online activities, buying propensity, relevant timing in accordance with your domain, and more. These notifications, once designed could be sent to your users instantly and become updates for them to engage. The urgency within the reach as well as domain-specific targeting based on a persons’ online behavior helps one to increase the engagement of your respective web push notifications. 7. Accurate purchase intent As mentioned earlier too, web push notifications are sent and then those who have consented to get notifications from you. Therefore once you design and send your messages based on your online users’ behavior what happens is relevant in their mind and expect a proper response from them. Moreover, as the users obtain the web push notifications, their interaction with them might be measured by various metrics like clickthrough rates, time spent on the website once they're redirected towards the webpage, the conversions, and the like. These metrics enable you to analyze the performance of one's push campaigns and optimize them as time passes. Besides, web push notifications inform you more about what your users actually want from the brand, and provide you an chance to cross-sell and upsell your products or services.